Website Marketing Plans With Demonstrated Results
Building a business without a marketing plan or a website without a Search Engine Optimization SEO Blueprint architecture is like building a car without an engine. This internet marketing plan is the first step toward any search engine marketing (SEM) and search engine optimization (SEO) campaign. Without having the appropriate architecture and keywords your internet marketing isn’t going anywhere fast. Some of the most beautiful websites seen online are not successful because they don’t have the focus and relevancy to effectively communicate with search engines to get decent search engine rankings. Writing for search engines and the end user is definitely very different from traditional writing techniques. The most subtle of changes in wording and architecture make the difference between being found on SERPs (Search Engine Result Pages) and buried so deep nobody can find your site. Your SEO marketing strategy can drive profound growth to your bottom line and we want to be part of that journey with you!
What is a Technical SEO?
Technical SEO is finding on-page and on-site technical website issues that may be holding your site back from indexing properly by search engines like Google / Bing and, ultimately, your clients. Google uses spiders (Googlebot) to crawl and then an indexer to index your site. If your site isn’t crawlable and has technical site issues, then you might not be getting indexed (found) as a result. Details as simple as your site structure links changed can virtually render your site hidden from search engines overnight when canonical issues arise. Technical SEOs investigate, find, and recommend solutions to rectify your site issues which will help with your organic search engine presence. According to one study, 72% of business is converted through the first organic search engine result page position.
The SEO Technical Audit is an integral part of every business plan with a definitive KPI (Key Performance Indicators) to set your business goals and business analysis around. We can turn a new or existing site into a lead generator by first doing this comprehensive online marketing plan and then implementing it for you, too, at an additional cost with one of our managed marketing services. Our SEO checklist is part of our preliminary SEO strategy following our kickstart meeting after defining KPIs etc. Whether you are using WordPress, Woocommerce, Magento, e-commerce or custom code, our technical SEO audits will give you the confidence to know whether you’re pointed in the right direction.
Our experience with following Google’s search algorithm updates over the past 20 years helps us better diagnose common issues, and we share in-depth insights on how to improve your overall digital marketing.
Primary focuses of the SEO Technical Audit:
- Website Analysis and Audit
- Find online opportunities and inbound links to help boost your rankings
- Increase relevant site visitors and page views
- Build branding and web identity
SEO Technical Audit Checklist:
SEO Opportunities
- Competitive review and analysis
- On-page improvements – copywriting and site architecture recommendations
- Strategic marketing plan and long-term site growth opportunities
- Marketing campaign analysis and outline to meet KPI (Key Performance Indicators)
- Search engine optimization, online marketing or Search engine marketing
SEO Copywriting Analysis & Report
- Keywords: page content analysis and keyword recommendations for higher sales conversions and targeted leads
- Keyword (KW) Research: Keyword and competitive analysis
- Predictive keyword research (pre-emptive and seasonal)
On-Page SEO Analysis
- Page title tag review and analysis
- Page naming suggestions
- Site meta-analysis and suggestions
- Recommendations for description and page optimization
- Duplicate content / duplicate web page check
- Core Web Vitals and Page Speed Insights Checks
- Google Search Console and Google Analytics Review
- Pagespeed Insights and site speed optimization opportunities to get page load times under 2 seconds
- Ranking Factor opportunities
- Meta description assessment (CTR factor but not ranking)
- Structured data, Rich Snippets and Schema markup
Ontology, Taxonomy, and SEO
- Headers and website usability
- Keyword significance
- Site architecture recommendations
- Link analysis and hierarchy evaluation
- URL site structure suggestions
Link Analysis
- Identifying good relevant links to increase rankings, relevancy, and targeted leads
- Anchor text: best practices for internal and external links
- Image links: how to maximize your conversions through search verticals such as image search
- Incoming backlinks (IBLs): how to get links, and what links to aim for
- Reciprocal links: which ones are good, and which bad
- External link evaluation
- Internal link evaluation and recommendations
- Canonical tags assessment
- Link Building Opportunities and assessment
- Crawl budget (Is the site stuck in a perpetual crawler spin cycle)
- XML Sitemaps are implemented fully, correctly and registered
Site Navigation Reviews
- Navigational architectural assessment for search friendliness
- URL structures – anchor text or keywords within links
- Sitemaps: to increase search visibility and response times to new data
- Image mapping, flash suggestions, and site-wide navigation
- Broken link report
Physical Site & Server Audit
- Review status codes 302, 404 and 301 permanent redirects for lost opportunities or site leaks
- Robots.txt file review for security, search usability, and reduced site-wide issues
- Check for noindex code that could be used incorrectly
- Page response and load times. Suggestions to increase site performance
- Log file analysis
- Plugin analysis
- Webmaster tools in Google Search Console
UX (User eXperience) Usability Suggestions
- Squeeze page and scent trail
- Calls to action
- Clear message
- Responsive Site and Mobile-First Indexing check
- Caching and image compression opportunities
- CSS, HTML, PHP and Javascript assessment
- WCAG and Wave
Technical SEO Audit Tools:
We use various technical SEO site audit tools, but frankly, there’s no better tool than the experienced, trained eye of a technical SEO. We manually comb your site, code, plugins and server to find opportunities to convert more business with your website.
- Sitebulb
- Screaming Frog
- Google Search Console
- Google Analytics
- WAVE for WCAG
- Chrome Lighthouse
- Ahrefs
- GTMetrix, Google PageSpeed Insights, WebPageTest
- Content grading and search engine opportunities (proprietary)
How Much Does An SEO Audit Cost?
Our SEO Technical Audits start at $2000, depending on site size and complexity. Call (587) 888-7392.
Our web design process offers full implementation of all recommendations at an additional cost. Sometimes it’s best to start from scratch but get a preliminary free evaluation to see where your site stands.