Technical SEO Audit


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Technical SEO Audit


Website Marketing Plans With Demonstrated Results 

Building a business without a marketing plan or a website without a Search Engine Optimization SEO Blueprint architecture is like building a car without an engine. This internet marketing plan is the first step towards any search engine marketing (SEM) and search engine optimization (SEO) campaign. Without having the appropriate architecture and keywords your internet marketing isn’t going anywhere fast. Some of the most beautiful websites seen online are not successful because they don’t have the focus and relevancy to effectively communicate with search engines to get decent rankings. Writing for search engines and the end user is definitely very different from traditional writing techniques. The most subtle of changes in wording and architecture make the difference between being found on SERPs (Search Engine Result Page) and being buried so deep nobody can find your site.

The SEO Technical Audit is an integral part of every business plan with definitive KPI (Key Performance Indicators) to set your business goals and business analysis around. We can turn a new or existing site into a lead generator by first doing this comprehensive online marketing plan and then implement it for you too at an additional cost with one of our managed marketing services.

Primary focuses of the SEO Technical Audit:
• Website Analysis and Audit
• Find online opportunities and inbound links to help boost your rankings
• Increase relevant site visitors and page views
• Build branding and web identity

SEO Technical Audit :

SEO Advantages
• Competitive review and analysis
• On-page improvements – copywriting and site architecture recommendations
• Strategic marketing plan and long term site growth opportunities
• Marketing campaign analysis and outline to meet KPI (Key Performance Indicators)
• Search engine optimization, online marketing or Search engine marketing

SEO Copywriting Analysis & Report
• Keywords: page content analysis, and keyword recommendations for higher sales conversions and targeted leads
• Keyword (KW) Research: Keyword and competitive analysis
• Predictive keyword research (pre-emptive and seasonal)

On-Page SEO Analysis
• Page title review and analysis
• Page naming suggestions
• Site meta-analysis and suggestions
• Recommendations for description and page optimization

Ontology, Taxonomy, and SEO
• Headers and website usability
• Keyword significance
• Site architecture recommendations
• Link analysis and hierarchy evaluation
• URL site structure suggestions

Link Analysis
• Identifying good relevant links to increase rankings, relevancy, and targeted leads
• Anchor text: best practices for internal and external links
• Image links: how to maximize your conversions through search verticals such as image search
• Incoming backlinks (IBL’s): how to get links, and what links to aim for
• Reciprocal links: which ones are good, and which bad
• External link evaluation:

Site Navigation Reviews
• Navigational architectural assessment for search friendliness
• URL structures – anchor text or keywords within links
• Sitemaps: to increase search visibility and response times to new data
• Image mapping, flash suggestions, and site-wide navigation
• Broken link report

Physical Site & Server Audit
• Review 302, 404 and 301 permanent redirects for lost opportunities or site leaks
• Robots.txt review for security, search usability, and reduced site-wide issues
• Page response and load times. Suggestions to increase site performance

UX (User eXperience) Usability Suggestions
• Squeeze page and scent trail
• Calls to action
• Clear message

SMO (Social Media Optimization) Opportunities
• A list of target keywords for your campaign
• A list of Social Media sites to focus on
• When to post, what to post, and how often
• Social media tools and resources to use to increase your leads

Our SEO Technical Audits start at $1500. Call (587) 888-7392.