Search Engine Marketing (SEM) is a form of internet marketing we use to promote online website exposure on relevant Search Engine Result Pages (SERP) using paid placement, PPC (Pay Per Click), Search Engine Optimization(SEO), and contextual advertising. While SEM is more expensive than SEO its aggressive nature of immediate search inclusion and ability to market websites across the web make it a top marketing tool for growing a new website’s exposure allowing for potentially immediate sales conversions. Applying search engine marketing properly can generate relevant traffic and leads in a timely manner making it one of the most popular marketing methods online.
Google Ads & PPC Management
Have your account managed by a veteran Google Ads expert and certified Google Partner. We have expertise in Google ads PPC advertising (paid) and with our integrated digital marketing retainers you also get SEO built in as well which benefits both. Google Ads is part of an auction and your quality score is partially related to your relevance to the ads you’re running. With our on-page work we do with landing pages you’ll have the benefits of both SEO and generally lower costs in ad spend resulting in a higher ROAS (Return On Ad Spend).
We start off with a kickstart meeting to understand your business, a general understanding for the GAAP analysis, what we need from you, and an audit setup of your ads broken down into each of your product service offerings specific to your businesses’s client base. We integrate conversion monitoring so you no longer are wondering if ads are resulting in calls, emails, or sales conversions. You have full access to daily, weekly or monthly reports of your advertising performance and general ROAS. Our custom reporting and google analytics profile integrated all together gives you a very full picture of what’s performing, what’s not, and what’s popular with your business so you can invest in the things your clients want while continuing to grow.
SEM and Google Ads Audit
The most cost-effective way to start search engine marketing is to get an SEO Blueprint for relevant keywords, and market research to help raise the site quality score when applied properly. Quality score increases PPC (Pay Per Click) search rankings and lowers CPC (Cost Per Click). A negative keywords list, Google Analytics, and a managed search campaign by us can dramatically reduce costs resulting in higher ROAS (Return On Ad Spend) and ROI (Return On Investment). A negative keywords list isolates and identifies irrelevant keywords so that your PPC campaign remains on target and budget. An example for a negative keyword would be, “Horse Shoes” for someone that sells, “Tennis Shoes,” or “Men’s Dress Shoes.” The more accurate the campaign the higher the conversion is and the lower the website bounce rate.
Paid Advertising Management
Our search marketing PPC ad campaigns appear on Google Ads, Facebook Ads, Instagram, Bing Ads, and many other affiliate networks. To start getting your business in front of the crowd and connecting with millions of people actively looking for your business you’ll definitely want to start with our search engine marketing packages specifically catered to your specific client audience and demographics.
To get started call (587) 888-7392