Why You Need SEO ( Search Engine Optimization )


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Google has recently said that they’re aware of over a trillion websites online. With that in mind things are definitely not what they used to be and everyone needs search engine optimization (SEO) to move to the front of the crowd. In the past, it was easy enough to have a nice looking site and get natural search traffic from it. These days the competition is fierce and the market is growing at an exponential rate in a time when most businesses are suffering. If you promote your site properly with managed SEO services and managed search marketing services your business will get qualified leads turning your site into an asset.

“For the holiday season-to-date, more than $23.82 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent versus the corresponding week last year. ” via Comscore Dec 14, 2010

It all starts with changing your marketing strategy. Statistically for every dollar spent online six dollars are spent in-store. Most people do their research online and then buy products and services in person. Think of your site as a person that represents you and sells to your target market 24/7/365. If your site isn’t found to promote your service offering you’re most likely not going to be very successful. Think about how you find products and services? If you’re like most people you’re probably doing your research online and like the largest number of buyers online (baby boomers) you’re even buying the products straight on the web. Companies like Zappos a company that sells shoes have made over a billion from just e-commerce.

Most businesses are convinced that because they rank number one for their business name that’s enough to be successful online but what if you’re not a really well-known brand? What if nobody has ever heard of you before and is looking for a specific product or a new company to help them? How often do you do your product research from the phone book rather than the internet? Chances are if your site is not ranking on the search engines with the relevant information users are searching for then you’re not going to be too successful in business and especially online. At Making 8 we provide SEO (Search Engine Optimization) Audit that gives you the relevant information to build your site into an asset on your internet marketing campaign. Think of the SEO Blueprint as the architecture of your online business. Without the proper site architecture, and relevant information your site will topple down the rankings if it’s even found at all. Failing to plan is planning to fail.

So why do I need a search professional?

Well if you’re like 40% of companies out there you don’t know where your internet site traffic is coming from and as a result, you could be missing huge opportunities. Adam Humphreys of Making 8 is a well trained SEO professional and search analyst that can help make that happen along with his network of some of the top SEO experts in the world. Making 8 uses top SEO tools and invests in continuous training from the top search professionals in the world to continually increase clients revenue. With Making 8 you’re able to get relevant keywords, links, competitive analysis, and internet marketing opportunities to help your business communicate more effectively with your market and especially the search engines so you’re found before the competition. Using web analytics, split A/B multivariate testing, heat mapping, and other advanced internet marketing methods we’re able to not only see where the market opportunities are online but where they’re coming from so you can continually increase your ROI (Return On Investment) and ROAS (Return On Ad Spend). Search Engine Optimization is one of the few places Most of our clients have made 100% ROAS for their SEO Blueprint and customized site by us within three months which is unheard of by most in the industry.

Laura Bielecki a luxury Interior Designer has seen a 373% increase in visits and a 281% increase in page views from a customized site and SEO Blueprint from us. Her site continues to see upwards of 20% traffic growth per month by using our search engine optimization, , and web analytics services.

At Making 8 we’re committed to your continuous growth, and building long term business relationships. If you would like to grow your business and turn your site into an asset too then give us a call at (587) 888-7392.