Internet marketing aka digital marketing services have produced one of the greatest economic shifts in consumer purchasing and redefined marketing over the past 15 years to the point where most people now do their market research online. It doesn’t matter whether you’re researching a vacation, buying a business, or even buying shoes the online marketplace has never been stronger. This year has seen some of the strongest growth on record with over 50% of advertisers now devoting their ad spend online. That said, it takes a little extra effort to stand out of the crowd. Our clients with search engine optimization campaigns have seen numbers up to 373% traffic growth from our marketing services and advertising which suggests there’s no sign of slowing down. With Google indicating they’re aware of over a trillion sites online it’s a sign that if you have a site on the web and you aren’t getting traffic it’s time to change your strategy. In marketing your business online you can have focused KPI (Key performance Indicators) with web analytics to determine your company’s economic growth, where the marketing ROAS (Return On Ad Spend) is coming from, and turn your site into an asset with demonstrated ROI. Our Calgary & Edmonton based marketing and advertising services can help you accomplish your business marketing goals using demonstrated strategies. We will make sure you understand you know what you’re getting and set realistic goals that can be built on. We’ve seen little companies surpass billion dollar corporation’s online presence with some of our fundamental strategies. We’d love to help you grow!
So why do you need online advertising and marketing?
If you’re found first on the search engines you become an authority even if you’re a startup because you’re the company site they’re seeing first. Even if you’re a big company with an established presence you still need to control the conversation online because if you don’t chances are someone else will. We all know that word of mouth is the best form of marketing and just as important is saying the right thing with the proper reputation management brand controls. With social media the conversation is ever growing and if you’re not part of that conversation then you could be losing out on a lot of opportunities. If you’re like most companies you might be convinced that because your brand is first on the search engines that it’s enough to stop your search engine optimization campaign. The fact is that if people aren’t familiar with your company and they’re doing market research they might be looking for specific keyword queries like ” Edmonton Business ” to find what they’re looking for.
How do I proceed?
Well the first thing with any site is getting a SEO Blueprint done by us. This determines your market opportunities, competitive analysis, market research and the ability to apply the content of it to your site architecture to communicate more effectively with both search engines and your target market. In having a more relevant site to search engines and potential clients you give your company the ability to get a lot more exposure and conversions resulting in higher overall company ROI.