Internet marketing, aka digital marketing, has produced one of the greatest economic shifts in consumer purchasing and redefined marketing over the past 15 years to the point where most people now do their market research online. Whether you’re researching a vacation, buying a business, or even buying shoes, it doesn’t matter. The online marketplace has never been stronger. This year has seen some of the strongest growth on record, with over 50% of advertisers now devoting their ad spend online. That said, standing out of the crowd takes a little extra effort. Our clients with search engine optimization campaigns have seen numbers of up to 373% traffic growth from our advertising and marketing services, which suggests no sign of slowing down.
With Google indicating they’re aware of over a trillion sites online, it’s a sign that if you have a site on the web and you aren’t getting the traffic, it’s time to change your strategy. In marketing your business online, you can have focused KPI (Key Performance Indicators) with web analytics to determine your company’s economic growth, where the marketing ROAS (Return On Ad Spend) is coming from, and turn your site into an asset with demonstrated ROI.
Our marketing and advertising services can help you accomplish your business marketing goals using demonstrated strategies. We will make sure you understand you know what you’re getting and set realistic goals that can be built on. We’ve seen little companies surpass billion-dollar corporations’ online presence with some of our fundamental strategies. We’d love to help you grow!
Why you need online advertising and marketing
If you’ve found first on the search engines, you become an authority even if you’re a startup because you’re the company site they’re seeing first. Even if you’re a big company with an established presence, you still need to control the conversation online because if you don’t, chances are someone else will. We all know that word of mouth is the best form of marketing, and just as important is saying the right thing with the proper reputation management and brand controls. With social media, the conversation is ever-growing; if you’re not part of that conversation, you could lose out on many opportunities. If you’re like most companies, you might be convinced that because your brand is first on the search engines, it’s enough to stop your search engine optimization campaign. If people aren’t familiar with your company and are doing market research, they might be looking for specific keyword queries like ” Calgary Family Lawyer” to find what they want.
How do I proceed?
Well, the first thing with any site is getting a technical SEO audit done by us. This determines your market opportunities, competitive analysis, market research and the ability to apply the content of it to your site architecture to communicate more effectively with search engines and your target market. Having a more relevant site to search engines and potential clients gives your company the ability to get a lot more exposure and conversions, resulting in higher overall company ROI. Once we’ve established a content strategy with you and performed a technical SEO audit, we’ll work with you in 90-day sprints. Work usually includes content copywriting strategy, SEO services, technical on-page improvements, and overall better aligning with customer needs to improve your sales funnel.
Call (587) 888-7392