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Search engine optimization and organic search is the fabric of online success. However, local SEO is confusing to most local business professionals and even the most seasoned local SEO experts. When it comes time to consider the search engine for your Google Business Profile, also formerly known as Google My Business, you’ll want to be very on the ball when it comes to managing your local search business listing. Fortunately, we can do digital marketing for you to ensure your physical location and online presence cover your service area fully ahead of your competitors. We follow the algorithm trends from Google and Bing so you can rest comfortably knowing your online presence is fully managed. We consider all the common local search ranking factors. We build out a custom local SEO strategy tailored to your business and client needs.
Start getting people to search for you locally by getting positive reviews and start being seen on mobile searches, which make up a majority of searches for local business owners. If you’ve ever seen what’s known as the map pack up top, aka map pack, you’ll want to show up first there as it’s generally the first impression people get of your business.
Business Profiles Management
We offer local SEO audits to optimize your local search presence so you can start showing up for the exact services you want to be known for from people actively searching for your product service offerings. Whether it’s Apple Business Connect, Bing Places for Business or Google Business Profile, we have your local business presence covered. Whether you’re a small business or franchise with thousands of locations, we’ve got local SEO strategies to manage and optimize your local business profiles to put them ahead of the crowd, even against serious competitors with serious reviews. Every detail from the business owner type, date started products to accessibility entered in full with the right information is critical.
Local Business Citations
We run local SEO tools to ensure you’re covered with all the local directories to make your business location stand out on the map pack and, more importantly, in front of your competitors. We’ll input your business information into business directories and clean up your NAP to ensure you stand out. We use our local SEO tools to align your local area intent with your relevant local customers. At the end of the day, users are looking for local content that matches local intent, like your service in your city. We’ll ensure that we use the appropriate local keywords and local service descriptions that match the common intent through keyword research.
Local Search Presence
Most business owners don’t have the time to do social media marketing, directories, link building and monitor their local search results, never mind cleaning up their phone numbers across the web for directories. When it comes to showing up in the SERPS (Search Engine Result Pages) locally, you will need your name, phone number, and address, all consistently put across platforms with backlinks known as local business citations. Consider directories we all love to hate, like Yelp and thousands of others looking for your business name. You’ll want to ensure your Google search presence is consistent to gain more authority.
NAP Management and Cleanup
Name, Address, Phone number, aka NAP, needs to be consistent across the web; deviations in these details after a move could hamper the effectiveness of your local online presence. We offer NAP cleanup services, so you show up first for your business and, more importantly, so nobody else can misrepresent your business by taking your local listing.
Local SEO Keyword Research
When it comes to knowing what services you offer to the common searcher looking for that specific thing, your on-page strategy has to be perfect to show up in the organic results. There is probably no single part of online marketing that will generate more leads for you than search optimization more cost-effectively.
Local SEO Tips
Answering your phone and any messages promptly is key to getting pushed ahead of slow-to-respond competitors in Google local pack, also known as the map pack.
Negative Review Management
If you want to do well in the long term on the local pack results, you’ll inevitably get a bad review, and it’s best to respond immediately with an authentic empathetic response that doesn’t divulge any of their personal details. More often than not, we’ve found that a majority if followed up by a call, will remove their negative review from your local listing.
Consistent Local Business Listings
Being consistent in your hours, services, and descriptions, especially your NAP, will make you more likely to appear on top of search engine results.
Local SEO Ranking Factors
Local SEO ranking factors include responsiveness to calls, client reviews, responsiveness to any form of contact, consistent information across NAP and profile details across the web and highly focused content that closely matches your local business profiles. Google considers consistency across local link directories, known as business citations, to be an important consideration on whether to trust a local business enough to put them on top of the map pack.
Google’s ranking is based on Experience, Expertise, Authority, and Trust among hundreds of signals. You’ll want to showcase all of this with complete marketing signals to stand out in front. Google largely weighted their local signals in local SEO to serve excellent customer service and is looking for consistent behaviours rather than fly-by-night operations, which tend to be inconsistent. We know exactly what that looks like and have mentored hundreds of businesses, from SMBs to enterprises, over the past 20 years. Incomplete profiles do not look good to users nor signal to Google that you’re trustworthy. If you’re confused, reach out; we can help manage this for you!
Potential customers will be looking at your website, so your on-page content strategy for local SEO has to very closely match the services and product service listings on your Google Business Profile listing. Our keyword research through NLP Natural Language Processing uses search queries across the most competitive regions in North America, giving us the exact terms we need to match what Google/Bing are actively looking for when users commonly go to find your business product service offerings.
Link Building for Local SEO
Local link building and local citations are the ultimate signal to search engines like Google and Bing that you’re an authentic business worthy of putting in front of potential customers. Getting the right links from the right places can be time-consuming, but we’ve got that down to a science at this point and can handle the heavy lifting for you. It’s unlikely that most fake listings would go to the trouble of Yellow Pages and other important local listings if they were fake. Putting in the effort in these areas is the trust symbol Google seeks to authenticate your business.
Local SEO Audit
We have mastered local SEO and have our own proprietary local SEO audit we use to work with businesses and agencies alike to get businesses’ online search presence in the map pack to stand out ahead of the crowd. Missing the small details can be the difference between the first and last. A common misconception about local SEO is that you’ll only show up for the services listed in the first few spots, but the truth is that Google scans your websites and others to discover what your business is about. In our local SEO audit, we’ll verify and check through to ensure you show up first in the map pack by hitting all the local search signals.
Local SEO Schema
Location schema structured markup and a KML sitemap are one of the many factors one needs to consider when ranking locally with the on-page strategy. It allows Google to pull the information from the page and ensure it aligns with the location profiles. If they’re consistent, it’s another signal of trustworthiness, a ranking factor to search engines.
Local Business Profile Management
Google Business Profile
Google Business Profile GBP, formerly Google My Business listing GMB, will be one of your most clicked-on and highly converting pieces of marketing online locally at the very lowest cost. If you want your Google Business Listing to stand out, you’ll need help, and we’ve been doing this for our customers since it first came out when it was originally named Google Places in 2008. Yes, that’s right, Google’s now changed its name 3 times, and we’ve seen it all! What remains the same is consistency and maintaining strong, consistent quality in your online marketing efforts. So whether you’re still calling it Google Places or GMB listing, we don’t mind as long. We’ve got you covered as you want to optimize your local listing and grow your search presence.
Apple Business Connect
The newest addition in the local marketing space is Apple Business Connect which requires your DUNs and Bradford number to be entered with relevant authenticating business documents. Consider that over half of all searches online are conducted through mobile phones, half of which are on iPhones. As Apple Business Connect is fairly new, you’ll want to jump on board and trailblaze with us as we stand out in front of the crowd gaining you new leads with little to no effort!
Bing Places for Business
Many businesses don’t know this, but over 10% of all searches are conducted through Bing and having a Bing Places for Business Profile is low-hanging fruit to rank over competitors that have ignored one of the cheapest forms of marketing with generally the least amount of competition.