SEO Copywriting and Content Marketing Services
"As a digital marketer of 20 years, I’ll help you accomplish your marketing goals and operate completely transparently. Call to discuss getting immediate, measured, and verified sales leads coming through your website with Making 8."
- Founder Adam Humphreys
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Copywriting That Converts
The hardest thing for any business owner is writing about their own business. The fear of missing information or lacking mastery compared to competitors is real. The truth is that in the eyes of every potential customer, you’re an expert. They’re actively looking for your product service offerings. If you fail to talk about your brand and product service offerings, someone else likely will.
In this case, you could use the help of a content marketing agency. With our SEO copywriting skills, you can rest easy knowing we’re listening and have you covered. We develop personalized, effective content marketing plans to ensure your business reaches a broad audience.
The Copywriting Process
Our kickstart meeting begins with an interview with you and our strategists. The key to successful content marketing is establishing a relationship with you. To do this, we want to learn all about your organization.
- What products or services do you offer?
- What is your experience?
- What’s most popular with customers?
- What’s most profitable to your bottom line?
- What has worked for you in the past?
- What are your KPIs (key performance indicators), and what do these look like?
- Do you have relationships with any trust symbols and trade associations?
- How do you stand out?
- What is your unique value proposition?
- Where do you want to grow?
- What are your business goals?
Most importantly, we’ll do more than interview the managers. Our marketing team talks to your client-facing staff to understand clients’ personas and pain points. This in-depth background work helps us create engaging content. Marketing experts will tell you: The best copywriting overcomes any of your client’s objections. Without these hindering them, they become prequalified customers ready to buy.
Whether the topic is e-commerce or a more complex subject matter, our copywriters know how to reach your clientele. Our high-quality content results in lead generation. Your engaging website will earn higher conversion rates and the trust of prequalified customers.
Who, When, Where, Why, and How are questions we think about with every page. We try them like G.U.E.S.S.Ts in that we Greet them with a great user experience, Understand their needs with thorough research, Educate them in our content, Satisfy their needs with trust symbols while overcoming objections, Selling with strong calls to action on page above the viewable fold, and Thanking them after every purchase.
Ignoring your content is like talking over your customer without listening to their needs.
We spend extensive time on research, from finite details such as product descriptions all the way to content marketing strategy. Our digital marketing is all aligned, and our landing pages are intent-driven. Our professional copywriting skills attract organic traffic to your product service offerings.
The fact is: Both consumers and searchers are looking for particular things and likely have common problems. Through our content writing, we want to overcome these issues. Our in-house website copywriters consider the who, where, what, when, and how users consume your products. This inbound marketing information combines with our NLP (Natural Language Processing) algorithm keyword research to connect consumers with you.
Search engines nationwide use a data warehouse with a common idea of how certain product services look. Our keyword research reverse engineers that with topical SEO keyword clusters to align with that perfect model. Between the content writer, the front-facing interview, and the keyword research, your content will use all the right words and gain website traffic.
Use the Best Content to Market Your Business
Unlike traditional marketing, the digital format makes your message far-reaching and long-lasting. We aim to produce evergreen, high-quality content that lasts the test of time. You can then focus less on revisions and more on serving your customers.
A few of the many SEO content services we can provide for you are:
- Service pages and website content creation or revisions.
- Blog articles.
- Landing pages.
- Case studies.
- Press releases.
- White papers.
- Social media marketing (LinkedIn content, email marketing, social media posts, etc.).
We’ll consider your target audience and write the best content in a medium that suits you.
We offer our writing services to grow the online presence of businesses and agencies worldwide. Whether your company would benefit from greater brand awareness or sales conversions, we will write compelling content that aligns with your needs. No matter the type of content, it all starts with you, and we’re here to listen!
We are an SEO copywriting agency that knows entrepreneurs and their problems well. As such, we have expert copywriters for the content creation you’d come to expect. We’re well-versed in search engine optimization, meaning your marketing efforts will be persuasive to Google and potential customers.
When you think of professional copywriting services, quality content, sales copy, and subject matter all come to mind. Your website content serves as online marketing and builds your brand’s reputation for excellence. Whether writing FAQs or emails, we want your marketing campaigns to stand out in search engine results. Our web pages are high converters, so it’s no wonder you’re here now reading about our website copywriting services.