The R's of Internet Marketing

A good marketer sees the value in people and companies that the companies often can't see themselves. The R's of internet marketing are gathered from my 11 years of experience doing what I love. If you apply the following you should become very successful in marketing your business. For example, if you were a client of Making 8 Inc in 2011 with an integrated internet marketing service plan then your business over doubled in size.

Relevancy

is all about knowing your clients needs, goals, and effectively answering their questions. I use the G.U.E.S.S.T formula to understand client needs on a personal basis and incorporate it into marketing plans. If you know you're relevant to clients and search engines then hard sales a methodology of the past will not be necessary. The law of reciprocity will show that just in educating clients that meet their needs you'll more than likely get business and continue to be ahead of where the puck is headed by knowing intent. After all, you're just giving them what they asked for by answering their wants and needs. Market directed campaigns and strategies should always be implemented. Being able to define, segment and define realistic goals/KPI's (Key Performance Indicators) will surely lead to an increase in conversions. Are your marketing campaigns segmented and clearly defined with goals inside a realistic timeline?

Research

is thoroughly investigating clients service offering, products and needs to apply into your marketing plan. In thoroughly knowing a company's offerings and their target market you can define value One of the things I've learned over the years is that in asking the right questions you'll almost always grow by leaps and bounds. I've been fortunate enough to study and crowd source with some of the top internet marketers in a world to pass on that data to our clients resulting in growth for everyone. What kind of research have you done to integrate into your marketing plan? Do you know what your goals are?

Reconnaissance

is learning the activities, standings, resources, and position of competition. Once you have this you can review your research, define your value added proposition and ultimately surpass your competition by applying the actionable data. Follow in the foot steps of giants and it will only take small steps to set your own path. Study the master, become the master. Do you know what your competition is doing or how they stand out? I certainly know what my clients competition is doing. After all, business is measured in seconds.

Reach

is utilizing various mediums such as social media, SEO, and SEM to engage clients and potential customers. In becoming part of the conversation about the product offerings your company provides you're given the opportunity to solve their problems and everyone benefits. A good CEO always has their door opener, and is always sharing information. Are you engaging your targeted portion of the 2.5 billion searches a day made from the Google network alone?

Review

is following the kaizen philosophy of continuous learning and improvement by analyzing the data such as web analytics marketing science. Are you asking the right questions by segmenting your campaigns? Are you monitoring your results? Do you know what keywords and search queries your clients are looking for to find your business? Do you know what keywords most commonly result in a sale? What are people most commonly looking for on your site? These are all answers and internet marketer can clearly define.

Respond

is the ability to understand, educate, and overcome objections by using the valuable actionable data provided from your marketing science to integrate into your strategies. Successful companies are able to act fast and respond to the data they're given from internet markets to maximize engagement, ROI and ROAS. Does your company have decision makers that are able to quickly able to respond to the market? Are you able to adapt to the changes of the 350-400 changes a year Google makes to its algorithm and over 200 ranking signals? An SEO professional certainly can and does on a daily basis.

ROAS

Return On Ad Spend is defining your marketing efforts returns after the cost of spend. A good marketer is always able to measure this metric, and show the value if they're any good. Do you know what your returns are after your marketing ad spend?

ROI

Return On Investment is ultimately talking the language of any business professional and demonstrating that what you're doing is increasing their bottom line. A good marketer will be able to define ROI with marketing reports outlining segmented KPI's (Key Performance Indicators), outcomes, and returns. Is your marketing focused and converting into ROI? What are you doing to continuously grow your ROI/ROAS? A professional internet marketer should be able to tell you this.